Fantastic Blognanza!

If the merchandise at Veer is for corporate designers, then Serendipity is definitely for anti-corporate designers. I’m sure you’ll get that feeling pretty quickly when viewing their storefront, considering the text on one of their colorful women’s t-shirts…

Corporate Design Stole My Soul at Serendipity

Please note: I’m fairly certain in this design is not Helvetica. Why do I think that? For one thing it looks kind of off (even for an extra black), and for another… well, see for yourself!

I Hate Helvetica at Serendipity

I Hate Helvetica is my favorite of Serendipity’s t-shirts. They’ve chosen a nice readable-yet-ornate font, a simple colorway, and added a nice flourish to what would otherwise be ‘just another text tee’ by embellishing both the front and back of a bottom corner with a leafy pattern.

All of Serendipity’s tees have similar embellishments that evidence their design ethic, which is summed up pithily by another of their tees.

I Make Things Pretty at Serendipity

Sounds like a good designer’s mission statement to me! The corner embellishment on this one, which features some flowers and butterflies, is also quite nice. If faux-distressed prints are anathema to you (they kinda are to me), then you might not be very pleased with Serendipity’s work. But that shouldn’t stop you from checking them out! They also seem to do nice work on invitations, which you can see on their main website.

Link: [Serendipity]
Expensiveness: $22