
Culture Warrior (also available for women) from Progresswear
Having taken an anthropology class focusing on Antonio Gramsci, who conceptualized culture as a malleable and shifting site of contestation in a war between the hegemony of a dominant class (give him a break, he was a Marxist) and the counterhegemony of a dominated, subaltern class, I was immediately intrigued by this t-shirt, Culture Warrior.

Antonio Gramsci
Interestingly, Progresswear’s tagline is ‘Progressive thought. Well defined, well designed.’ One of the most important aspects of Gramsci’s counterhegemony is the explicit formulation of the conception of the world implicit in the actions of the dominated class. From this perspective, Progresswear could make a claim to be organic intellectuals for the progressive left in the current U.S. (Gramsci’s theories are useful for other groups of people besides ‘classes’, e.g. political parties).

Judging by their t-shirt designs, what they believe in should be pretty familiar, as each point has been argued for (individually) by the left. Unfortunately (for progressives), what is needed are not single issues to rally behind but, as George Lakoff argues in his Moral Politics, a single well-articulated, unifying system under which to rally. If a t-shirt company were able to do that, I’d be mighty impressed. Will Progresswear be that one? We’ll see.

Link: [Progresswear]
Expensiveness: $19.99 (men) / $24.50 (women)
P.S. All of Progresswear’s new designs are on sale for either $16.99 (for men) or $18.99 (for women) through August 15th.
P.P.S. Sorry for being political, I hope you don’t mind terribly.










It’s good to see a t-shirt company putting out intelligent political and anti-religious designs rather than the usual ‘Bush is an idiot’ designs which are so common.
I find their shirts less anti-religious and more against pseudo-religious justifications for certain positions and/or actions, as well as against unwaveringly anti-science, quasi-religious beliefs.