Before The Bygone Bureau, visionaries Kevin Nguyen and Nick Martens staked a claim as t-shirt retailers targeting indie rock hipsters. Due to a series of production issues, conflicts of interest, America’s obesity problem, and robotic monotones, the site never took off. The Bureau’s editors present their line of shirts, sadly never put into production.
(If that blurb is good enough for you, just read the original and hilarious article. If not, read on…)
Now, Kevin Nguyen and Nick Martens think their indie rock t-shirts would never sell. I beg to differ, because I think they’re forgetting perhaps the single greatest weakness of hipsters: irony. This level of irony is what hipsters thrive off of.
I’m absolutely positive that this t-shirt, and many of the others featured on The Bygone Bureau, would be a smash hit. Kevin and Nick, if you’re reading: do you want to start a t-shirt company with me? I’ve already done it once. And I’m completely serious about this. I wouldn’t share it with the entire internet if I weren’t serious.
Link: [Indie Rock T-Shirts That Would Never Sell]
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some of them are ho-hum and could use some work, but the Ben Gibbard one is solid gold. I would wear that in an instant, and wish I’d come up with the phrase “speaks to my obesity” first.
The green shirt with in pink handwriting font “The Killers” on it isn’t bad either
There, two instances of proof that these are a good idea! Although a shirt with just ‘The Killers’ on it is just asking to get a cease-and-decist.
I would totally buy that “The Killers” shirt too. Someone should print it.
Most, if not all of these slogans could be used. Speaking as a non-indie hipster myself, I can’t believe that some of them aren’t already out there.
I’m working with Kevin to get some of these off the ground, so hopefully you’ll see them relatively soon!
I think those boys got it right when they observed that hipsters will buy anything printed on an American Apparel tee. Designs be damned.