Fantastic Blognanza!

The title of this entry comes from a They Might Be Giants song, and although it’s not perfect, I think it’s relatively appropriate to today’s shirt:

The Concord from New Threat

See? Admittedly, the “bullets” coming from this gun aren’t sapphire (ruby would have a closer match), but we can’t be too picky, now can we?

The shirt comes from a (relatively) new shop out of Toronto called New Threat. They have a handful tees for sale, all of which are quite classy, accompanied by a pretty powerful message of peace, love, and all that jazz.

Actually, I should probably elaborate on that; I think it’s important, and I know the folks at New Threat think it’s damn important. For example, check out their about page. You’ll find their statement of principles there—an honest-to-god manifesto, really—and it’s written with a level of passion rarely seen on t-shirt websites.

Some nights working on this project I can’t sleep because I can’t stop thinking about all the possible directions we can take this project in, and all the positive things we can accomplish. I’ve been awake for almost 48 hours now, and here I am trying to put my cluttered thoughts into writing so you can fully understand what we’re about. If there is one single thing you get from us here, I hope it’s the idea mixed somewhere in this scribbled piece.

New Threat’s main cause is summed up by the phrase “Love Everyday”, which happens to be the name of their non-profit line of tees. (For the record: The Concord (pictured above) is not a part of that line.) You can also read about some of the good deeds done by the New Threat guys here.

Expensiveness: $22
Link: [The Concord]