Johnny Cupcakes himself just posted a whole spiel on Emptees! I haven’t even finished reading it, but I was so excited that I wanted to post about it here so everybody can know! Here’s a teaser of the very beginning of his relatively lengthy but definitely worthwhile piece:
I’m not the best at photoshop/illustrator. However, I am a doodle master and I barely sleep because I think about ideas, designs, details & concepts non stop.
My office and bedroom are filled to the brim with sticky notes, notebooks and computer paper that I’ve baptized with my brain juice/9 yr old boy who just watched nickelodeon’s SNICK-esq imaginative drawing stylee.
Since I juggle a little bit of everything in my brand & have borderline A.D.D. - I almost always send out my doodles, drawings, and/or concepts & ideas to my adobe illustrator mastermind(s).
Continue reading the full entry by Johnny Cupcakes on how he runs his business!
EDIT: Now that I’ve finished reading, I think I can sum up his major points in one word: exclusivity. But really, read the whole thing, because it’s worth it.
Subscribe to our Feed!
Yup, exclusivity and cultural cache are the two major driving forces behind retailers like Johnny Cupcakes. While we applaud the explosive growth of his brand, it’s hard for us at Shirts on Sale to support what we consider an exceptionally narcissistic brand.
While I don’t like the style of t-shirts that Johnny Cupcakes makes, I do admire his business, even if he may of had some good luck along the way.